Where to Sell Digital Goods in 2026: 28 Marketplaces
The digital-goods market — game keys, gift cards, top-up cards, subscriptions and in-game currency — is still one of the fastest ways to launch online sales: no warehouse, no logistics, instant delivery. The question isn't whether to sell, but where exactly — and on what terms. Below is a practical breakdown of 28 marketplaces in Russia, the CIS and globally: commissions, payouts, KYC, auto-delivery and risks, with no "easy money" promises.
This is the pillar article of the cluster. Dedicated per-marketplace breakdowns branch off from here.
What counts as a digital good
The digital goods that move well on marketplaces include:
- Game keys — Steam, Xbox, PlayStation, Origin/EA, Ubisoft, Battle.net.
- Gift cards & top-up cards — Steam Wallet, PSN, Xbox, iTunes/App Store, Google Play, Roblox.
- In-game currency & top-ups — PUBG Mobile UC, Free Fire Diamonds, Valorant Points, Roblox Robux, Genshin.
- Subscriptions — Game Pass, PS Plus, Discord Nitro, streaming services.
- Software keys — Windows, Office, antivirus, utilities.
Each category has its own quirks around region locks and code-revocation risk — worth weighing when you pick a platform.
Russia & CIS marketplaces
In Russia and the CIS, digital goods sell on two kinds of platform: specialised (built for codes and auto-delivery) and large retail marketplaces (huge audience, strict rules).
| Marketplace | Type | Commission* | Auto-delivery | KYC | Best for |
|---|---|---|---|---|---|
| Plati.Market | Specialised digital | ~10% | Yes | Medium | Resellers, Telegram sellers |
| Digiseller | Specialised + own-site engine | ~5–10% | Yes | Medium | Shops, automation |
| GGSEL | Specialised digital | ~avg | Yes | Medium | Game keys, currency |
| FunPay | Gaming-services marketplace | % per sale | Partial | Low/medium | In-game currency, services, accounts |
| TradeLine MP | Specialised digital | per plan | Yes | Medium | Wholesale digital sellers |
| Ozon | Large retail | category + acquiring | Via listing | High (legal entity) | Branded subscriptions, cards |
| Yandex Market | Large retail | by category | Limited | High | Top-up cards, subscriptions |
| Wildberries | Large retail | by category | Limited | High | Select digital SKUs |
| Megamarket | Large retail | by category | Limited | High | Cards, subscriptions |
| Avito | Classifieds | low/none | No (manual) | Low | Private and small sellers |
* Commissions are indicative and change — verify current platform rates before modelling unit economics.
In short: for a quick start with auto-delivery and a ready audience — Plati, Digiseller, GGSEL, FunPay. For branded cards/subscriptions and big reach — Ozon and Yandex Market, but with full KYC (legal entity), moderation and proof-of-source documents.
Global marketplaces
Globally there are three classes: gaming key-marketplaces, P2P platforms and own-store builders.
| Marketplace | Class | Commission* | Auto-delivery | Audience | Best for |
|---|---|---|---|---|---|
| G2A | Gaming marketplace | ~10% + fees | Yes | Global, huge | Keys, gift cards |
| Kinguin | Gaming marketplace | ~avg | Yes | Global | Keys, accounts |
| Eneba | Gaming marketplace | ~avg | Yes | EU/global | Keys, top-ups, gift cards |
| Gamivo | Gaming marketplace | ~avg | Yes | Global | Keys, subscriptions |
| G2G | P2P gaming | % per sale | Partial | Asia/global | Currency, accounts, top-ups |
| Driffle / K4G / HRKGame / Difmark | Gaming marketplaces | varies | Yes | Global | Keys, gift cards |
| Z2U / Gameflip | P2P | % per sale | Partial | Global | Currency, accounts, gifts |
| eBay | General | ~10–13% | Limited | Global | Select digital SKUs |
| Etsy | Handmade/digital | % + listing | Files | Western | Templates, digital files |
| Gumroad / Payhip | Own storefront | low | Yes (files/keys) | Global | Creators, info-products |
| Sellix | Own store (digital-first) | low | Yes | Global | Resellers, auto-delivery |
| Shopify + WooCommerce | Your own site | no sales cut (payment + plan) | Via plugins | Your own | Your brand, full control |
* Exact commissions and fees depend on the platform, category and volume — always check current rates.
In short: maximum key reach — G2A, Kinguin, Eneba, Gamivo. In-game currency and accounts — G2G, Z2U. Your own low-commission, brand-controlled store — Sellix, Shopify/WooCommerce, Gumroad/Payhip.
How to choose a platform: 6 criteria
- Commission and fees. Model the final margin after acquiring, withdrawal and FX — not just the headline percentage.
- Payout speed and method. When and in what currency you get paid; whether there's a hold and a minimum withdrawal threshold.
- Auto-delivery. Instant code delivery is critical: manual delivery kills conversion and seller rating.
- Audience and demand. A platform with existing traffic sells immediately; your own store needs traffic investment but charges less.
- KYC and business form. Retail marketplaces require a legal entity and documents; specialised ones are lighter but not "anonymous".
- Risk profile. Chargeback rate, refund and ban policy — price these in.
The risks "make money online" courses skip
Selling digital goods is a real business with real risks. Account for each honestly:
- Chargebacks. The buyer receives the code and disputes the payment. You can't take a digital item back — you lose the code and the money. Mitigate with safer payment methods and platforms with seller protection.
- Refunds. Retail marketplaces grant return rights; digital has nuances, but disputes happen. Spell out terms clearly.
- Code revocation. A publisher or upstream supplier may deactivate a batch of keys — especially "grey" regional ones. It hits your rating and triggers compensation.
- Region locks. A key/card may not activate in the buyer's country. Always state the SKU region explicitly.
- Platform rules. Bans on duplicate listings, brand limits, source requirements — breaking them gets the account suspended and payouts frozen.
- KYC and documents. Large platforms require proof of legitimate supply and accounting documents. Buying from a supplier with a transparent transaction history makes checks easier.
- Auto-delivery and stock. A stockout on a hot SKU means a flood of cancelled orders and a rating drop. You need a stock buffer and a stable source.
Bottom line: sales stability is 80% about the supply source, not the platform itself. Cheap "grey" wholesale saves on purchase price but costs dearly in chargebacks, revocations and bans.
Where to source inventory
To sell on these platforms you need a stable wholesale source of digital goods with auto-delivery and correct regions. Assembling dozens of suppliers by hand is slow and risky.
FoxReload is a B2B wholesale platform for digital goods: one catalogue of 10,000+ SKUs (game keys, gift cards, top-up cards, eSIM, subscriptions, in-game currency), instant delivery and a REST API for auto-delivery. One contract and one integration instead of a zoo of suppliers — then you sell on any of the marketplaces above.
Related reading:
Ready to model unit economics? Compare FoxReload purchase prices with your platform's commission and you'll see the real margin.