Which of G2A, Eneba, Kinguin and Gamivo is best for sellers?

There's no single winner — it depends on your catalogue and tolerance for price wars. G2A gives the most traffic and the toughest competition; Eneba adds heavy top-up and gift-card demand; Kinguin leans premium with Buyer Protection; Gamivo offers smart pricing and a membership audience. Most serious sellers list on several at once from one synced pool rather than betting on a single platform.

Which platform has the lowest seller fees?

Headline commission plus payment processing is broadly comparable across all four, and exact rates vary by category, payout method and volume — always check each platform's current seller terms before modelling. Real margin is decided by wholesale buy price and turnover, not by a one-point difference in commission.

Can I sell on G2A, Eneba, Kinguin and Gamivo at the same time?

Yes, and it's standard practice. One pool of codes is spread across all four to capture the most traffic. The catch is stock sync: if four platforms sell from one pool without synced inventory, you oversell, orders cancel and your rating drops everywhere at once. An API source with auto-delivery that releases a code on request and tracks stock is what makes multi-platform selling safe.

What's the biggest risk selling on these key marketplaces?

Three risks dominate everywhere: chargebacks (a buyer disputes payment after getting the code), code revocation by a publisher or upstream supplier, and region locks (the key won't activate in the buyer's country). Mitigate with a reliable wholesale source, a clearly stated activation region, and careful payment-method handling.

G2A vs Eneba vs Kinguin vs Gamivo 2026

G2A, Eneba, Kinguin and Gamivo are the four heavyweight global marketplaces for selling game keys, gift cards, top-ups and subscriptions. All four hand you a ready international audience and instant auto-delivery, but they differ in traffic size, buyer profile, seller protection, pricing tools and moderation feel. If you're a reseller or shop owner planning your channel mix, this roundup compares them in one place — then tells you which to pick by seller type. No hype, just the trade-offs.

This is the big-roundup comparison from our broader guide on where to sell digital goods in 2026.

The one comparison table

Criterion	G2A	Eneba	Kinguin	Gamivo
Class	Global key marketplace	EU-rooted, broad	Marketplace + Buyer Protection	Global, smart pricing
Audience	Huge, worldwide	Large, EU strong	EU + North America	Global
Fees*	~commission + fees	~commission + fees	~commission + fees	~commission + fees
Payout speed/method	Per platform schedule	Per platform schedule	Per platform schedule	Per platform schedule
Seller KYC	Verification	Verification	Verification	Verification
Auto-delivery	Yes	Yes	Yes	Yes
Buyer/seller protection	Programs	Yes	Buyer Protection	Programs
Price competition	Very high	High	High	High (smart pricing)
Catalogue strength	Keys + cards	Keys + top-up + subs	Keys + accounts	Keys + subs
Best for	Maximum reach	EU, top-up, cards	Premium UX, trust	Smart pricing, subs

* Fees are indicative and change — verify each platform's current seller rates before modelling unit economics. Model margin after all fees, holds and withdrawal, never on the headline percentage.

G2A — maximum reach

G2A is the biggest global flow of key buyers, so even niche SKUs find demand. The price of that reach is brutal price competition: on popular titles dozens of sellers undercut each other, and the winner is whoever has the lowest wholesale buy and the most stable stock. G2A is the volume engine of a multi-platform stack. Full details in our G2A seller guide.

Eneba — breadth and EU strength

Eneba is EU-rooted and one of the fastest-growing of the four, with seller-friendly moderation and heavy demand for top-up cards (PUBG UC, Free Fire), regional gift cards and subscriptions on top of keys. If your catalogue is mixed, Eneba lets one account capture key buyers and top-up buyers at once. See the Eneba seller guide.

Kinguin — premium and trust

Kinguin leans into UX and trust: a clean seller dashboard, clear reporting and Buyer Protection as a brand promise. It's stronger in the EU and North America, where buyers will pay a little more for confidence, which means slightly softer price wars and a more premium profile. Read the Kinguin seller guide.

Gamivo — smart pricing and subscriptions

Gamivo is a global marketplace known for its automated smart-pricing engine and a membership/loyalty angle that nudges repeat buyers. It's strong on keys and subscriptions, and the pricing automation suits sellers who want the platform to help them stay competitive without constant manual repricing. The Gamivo seller guide covers setup.

What sells well across the four

Category	Examples	G2A	Eneba	Kinguin	Gamivo
Game keys	Steam, Xbox, EA, Ubisoft	High	High	High	High
Gift cards	Steam Wallet, PSN, Xbox	High	High	High	Medium
Top-up / currency	PUBG UC, Free Fire, Roblox	Medium	High	Medium	Medium
Subscriptions	Game Pass, PS Plus, Nitro	Medium	High	Medium	High
Software keys	Windows, Office, antivirus	High	Medium	Medium	Medium

State the activation region on every listing — it's the single biggest lever against disputes and refunds.

Fees and payouts

Parameter	Indicative*
Marketplace commission	~percentage per sale
Payment processing	depends on method
Minimum payout threshold	per platform
Funds hold	possible for new sellers
Settlement currency	typically EUR/USD

* Values are indicative and change — check each platform's current terms before modelling. Calculate margin after all fees, holds and withdrawal, not on the headline percentage.

Who should pick which

Resellers chasing volume: start with G2A for raw reach, but be ready for price wars — your edge is a low wholesale buy and stable stock. Add Gamivo for smart-pricing automation.
Top-up / gift-card sellers: Eneba first for its top-up, card and subscription demand; it captures buyers the others miss.
Premium / trust-focused sellers: Kinguin for the cleaner UX, Buyer Protection and an audience willing to pay for confidence — better margin per sale, less of a race to the bottom.
Subscription-heavy sellers: Gamivo and Eneba, which both move Game Pass, PS Plus and similar well.
Telegram sellers adding a storefront: begin on Eneba or Kinguin for friendlier onboarding and traffic, then expand once you know which SKUs move.
Shop owners and marketplace-first sellers: run all four from one synced pool and let the cheapest-sourced SKU win the buy box on each.

Risks and how to reduce them

Chargebacks. A buyer disputes the payment after receiving the code — digital can't be reclaimed. Use careful payment-method handling and each platform's seller/buyer protection correctly.
Code revocation. A publisher or upstream supplier can deactivate a batch — especially "grey" regional keys. It hits your rating and triggers compensation; a transparent source lowers the odds.
Region locks. A key or card may not activate in the buyer's country — always state the region.
Fees and holds. New sellers may face payout holds; price that into cash flow.
Platform rules. All four restrict duplicate listings, set brand limits and expect legitimate sourcing — violations suspend the account and freeze payouts.
Auto-delivery and stock sync. With four platforms selling from one pool, an unsynced stockout means oversell, cancellations and a rating drop everywhere at once. A source that releases codes on request and tracks stock is essential.

Where to source inventory

To run G2A, Eneba, Kinguin and Gamivo together, you need one wholesale source with auto-delivery, correct regions and reliable stock that you can sync across all four. Assembling suppliers one by one is slow and risky. FoxReload gives you a single catalogue of 10,000+ SKUs (keys, gift cards, top-up cards, eSIM, subscriptions, in-game currency), instant delivery and a REST API — easy to wire in as the external code source feeding auto-delivery on any of the four marketplaces.